Hashtags on LinkedIn will help you optimize the value of your content, improve engagement and reach. With an achievement of more than 260 million active users in 2018, LinkedIn is one of the most used social networks. That is why it is important to have strategies that generate valuable content. One of the best is to analyze and choose the right hashtags that will accompany the posts to increase reach. Considering that it is a professional email list social network, it is essential to choose the correct and convenient hashtags, thanks to these steps: Analyze the hashtags used by influencers or professionals related to your brand's sector. On LinkedIn there are many professionals, gurus and specialists sharing content continuously.
If you have a hashtag in mind, type it into the search bar on the page and filter it based on the people, groups, or businesses that use it. This step will help you discover if it will allow you to professional email list a segment of your target audience. Use a tool to measure the popularity of the hashtag. One of them can be Hashtagify or Tagdef. Remember that they must accompany the copy of the publication, not replace words. Use LinkedIn recommendations.
This website automatically suggests hashtags related to what is being written in the post to users. It's best to include them in case you haven't done any research. Your hashtags must be linked to the most used keywords or keywords for your brand. A good social media strategy on LinkedIn will help you optimize your content, improve engagement, and identify trends that can be exploited to create more value for your audience. The hashtag is one of the pillars to achieve this.